British Airways has announced that it is giving iPhone XRs to all 15,000 of its cabin crew. The move is part of a "£6.5bn investment for customers" that will help the airline offer more personalized service. It follows a successful trial of iPads for senior cabin crew.The new phones will be loaded with a selection of apps to help crew offer customers instant additional assistance during their journey. They will also have access to a range of customer information at their fingertips, including previous flights and meal preferences, enabling them to personalise every interaction. The investment is part of British Airways’ continued commitment to ensure customers receive the best customer service at every stage of their journey.
Bradley Smith, 27, one of the first cabin crew to receive a new iPhone XR, said: “Recently, when a customer realised that he had forgotten to order a special meal, he was really impressed when I quickly took out the phone, logged onto ba.com and ordered a meal for his return journey - all within a matter of minutes in the middle of the flight. It felt so rewarding to be able to immediately resolve the situation for the customer. All my crew reference guides are also loaded onto the phone, so everything I need is in my pocket throughout each flight; it really has made a huge difference already.”
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