Sunday, 3 November 2019

Ad Data Points to Apple's 'Slow Roll' Promotion of Apple TV+

Following Friday's launch of Apple TV+, new data on Apple's television and online advertising spend reveals that the company is taking a "slow-roll" approach in promoting the new streaming service (via The New York Times).


According to data gathered by iSpot.TV, Apple spent $14.9 million on television commercials ‌Apple TV‌+ in the month of September, compared to $28.6 million on ads promoting its new iPhone line-up in the same month.

In October, as the ‌Apple TV‌+ November 1 launch date approached, Apple ratcheted up its ad spending, but the budget share was broadly similar. The Cupertino-based company spent $19.9 million on television commercials for ‌Apple TV‌+, compared to $38.6 million on iPhone TV ads.

As for online marketing, October saw Apple spend $1.7 million on 139 unique digital ads for ‌Apple TV‌+, and $2.3 million for 245 separate iPhone ads, according to the advertising analytics platform Pathmatics.

Billboard tracking data for Apple's recent spate of outdoor ads are not yet available, but what we do know is that taken together, the company spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV Plus spots on television and online in the past two months.

Subscribe to the MacRumors YouTube channel for more videos.

The New York Times quotes business analyst Dan Rayburn of business consulting firm Frost & Sullivan as saying that Apple is playing a wise game by avoiding an iPhone-level marketing blast for ‌Apple TV‌+ because of the dearth of content on offer compared to the vast libraries of digital streaming rivals like Disney+ and Netflix.
"Consumers are just drowning in content right now, and all of these services are competing for our time," he said. "But they're all approaching the market differently. This isn't some race for Apple. It's a slow roll."
Wedbush Securities analyst Daniel Ives provided the report with a somewhat different perspective. Ives believes that ‌Apple TV‌+ marketing has so far been "aggressive" compared to most other Apple launches, and he expects advertising to pick up more over the holiday season as well as a year from now, when Apple tries to convert customers on free trials into paying subscribers.
"This is a pivotal juncture for Apple to be successful — they cannot trip over their shoelace," Mr. Ives said. "They were late to the game, they've underinvested in content and they have a lot of room to make up."
If you purchase or have purchased an ‌‌Apple TV‌‌, iPhone, ‌iPad‌, Mac, or iPod touch after September 10, 2019, you're entitled to a free year of ‌‌Apple TV‌‌+ service, after which it costs $4.99 per month or $49.99 per year for up to six family members.

iOS 12.3, tvOS 13.2, and macOS Catalina are required for ‌Apple TV‌+ on iPhone/‌iPad‌, ‌Apple TV‌, and Macs, respectively, but content can be watched on any device by going to tv.apple.com in Safari, Chrome, and Firefox.

For more on ‌Apple TV‌+, make sure to check out our Apple TV+ guide. You can also discuss shows in our new Apple TV+ forum.


This article, "Ad Data Points to Apple's 'Slow Roll' Promotion of Apple TV+" first appeared on MacRumors.com

Discuss this article in our forums



from MacRumors: Mac News and Rumors - All Stories https://ift.tt/2WBXLpD

Saturday, 2 November 2019

Airbnb Bans "Party Houses" After 5 Die in Shooting at a California Listing

Airbnb is cracking down on “party houses” after a Halloween shooting at a California residence rented through the service left five people dead earlier this week.

Read more...



from Gizmodo https://ift.tt/2WCasR4

Halloween Was Two Days Ago But I Can't Stop Thinking About Cardi B as Poison Ivy

The Halloween season has officially ended, but it takes time to fully process the number of good costumes out there. Celebrities, especially, have it particularly good when it comes to Halloween and often get amazing costumes as a result. After all, not all of us can afford to have a costume made for us and…

Read more...



from Gizmodo https://ift.tt/2C8SUD0

How to Get 13,000 New Fonts For Your iPhone and iPad

If you’ve been wanting to give your iPhone or iPad a little refresh, a new font can potentially be a way to do it. This week, Adobe’s Creative Cloud made 1,300 fonts available for free to anyone that downloads its Creative Cloud app from the App Store.

Read more...



from Gizmodo https://ift.tt/2PGm0l9

When Work Knocks You Down, This Feature-Packed Standing Desk Mat Will Get You Back Up

Genius Mat by Sky Mats | $51 | Amazon | Promo code GENIUSMAT15

Read more...



from Gizmodo https://ift.tt/34qaxdv