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Apple has shared two ads on its YouTube channel highlighting the power of its just-updated 11-inch and 12.9-inch iPad Pro models, including a new Magic Keyboard.
The first video, titled "Your next computer is not a computer," showcases the new features in the updated iPad Pro, including the new A12Z Bionic chip, LiDAR Scanner for AR, triple-lens cameras, and the new Magic Keyboard with integrated trackpad.
The second ad, titled "How to correctly use a computer," features an ironic retro voiceover offering a "beginner's guide to proper computing," which basically goes against everything shown visually in the video as far as using an iPad Pro goes.
When the voiceover says "Start by taking a seat at your desk, sit up straight, and focus on only one task at a time" a girl is shown lounging around in a park while multi-tasking on an iPad Pro, using a new Magic Keyboard, and wearing AirPods Pro.
The ad continues in a similar vein, showcasing the ruggedness of an iPad Pro when dropped into a bag, ("Treat your computer with respect"), the game-playing and AR capabilities ("It is not a toy"), and multi-touch gestures ("Do not touch the screen").
The ad finishes by highlighting the new Magic Keyboard's trackpad ("Your computer comes with a standard arrow cursor") and the LTE-equipped iPad Pro model ("Must stay within reach of a Wi-Fi signal).
The new iPad Pro is available to order starting today on apple.com and in the Apple Store app. iPad Pro will be available in stores starting next week. The 11-inch iPad Pro starts at $799 for 128GB Wi-Fi, while the 12.9-inch model starts at $999 for 128GB Wi-Fi. More storage capacities include 256GB, 512GB, and 1TB, and cellular options are available.
The Magic Keyboard for iPad Pro will be available to purchase in May in two versions: $299 for the 11-inch iPad Pro and $349 for the 12.9-inch iPad Pro. There are also new Smart Keyboard Folio accessories out today, priced at $179 for 11-inch and $199 for 12.9-inch.
Apple today announced that iPadOS 13.4 will launch next Tuesday, March 24 as a free software update for all iPad Pro models, the iPad Air 2 and later, fifth-generation iPad and later, and iPad mini 4 and later.
iPadOS 13.4 will introduce trackpad support for iPads. While this is mainly aimed at the upcoming Magic Keyboard accessory for iPad Pro, Apple confirmed that any iPad running iPadOS 13.4 will be able to connect a Magic Mouse 2, Magic Trackpad 2, or third-party mice via Bluetooth or USB.
The Magic Keyboard for iPad Pro won't launch until sometime in May. It will be priced at $299 for the 11-inch iPad Pro and $349 for the 12.9-inch iPad Pro, and include layouts for over 30 languages.
For more information on the all-new iPad Pro, be sure to visit our post on the refreshed tablet right here. Apple today also announced a new MacBook Air and updated the Mac mini with double the storage capacity.
