Thursday, 30 April 2020

iPhone 12 Lineup With OLED Displays Predicted to Start at $649, Breaking the $999 Barrier

Apple has never sold a new iPhone with an OLED display for under $999, but with the iPhone 12 lineup expected to include a wider range of models, that could soon change.

iPhone 12 pricing could start at $649 this year, according to Jon Prosser of the YouTube channel Front Page Tech. Prosser says this information comes from his same source who accurately revealed the new iPhone SE's launch date.


The prices would be as follows:
  • 5.4-inch iPhone 12: $649

  • 6.1-inch iPhone 12: $749

  • 6.1-inch iPhone 12 Pro: $999

  • 6.7-inch iPhone 12 Pro Max: $1,099
All four models are expected to feature OLED displays and 5G support, as analyst Ming-Chi Kuo has previously claimed. The less expensive 5.4-inch and 6.1-inch models are said to have dual-lens rear cameras, while the more expensive 6.1-inch model and 6.7-inch models are expected to have triple-lens rear cameras with a LiDAR Scanner.

Even if these prices are merely educated guesses, it is reasonable to assume that Apple will finally offer an OLED-based iPhone for less than $999 this year. Given its smaller size and lower pricing, the 5.4-inch iPhone could easily become one of Apple's best selling iPhone models ever, especially during these uncertain times.

Apple is expected to unveil its iPhone 12 lineup in September, although at least one model might not become available to order until October or November.

Related Roundup: iPhone 12

This article, "iPhone 12 Lineup With OLED Displays Predicted to Start at $649, Breaking the $999 Barrier" first appeared on MacRumors.com

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iPhone 12 Pricing Revealed?



Leaker Jon Prosser has revealed what his sources say are the prices for Apple's next generation iPhones.

Been seeing some reports speculating on iPhone 12 prices, so I asked my sources

Apple is widely expected to debut up to four new iPhone models this fall. All four are said to feature 5G support.





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Apple's Earnings Report Today to Reveal COVID-19's Impact on iPhone Sales

Apple will report its financial results for the second quarter of its 2020 fiscal year at 1:30 p.m. Pacific Time today, providing a first look at how the company's sales have been affected by the global health crisis.


On February 17, Apple announced that it no longer expected to meet its March quarter revenue guidance due to COVID-19's impact on the iPhone supply chain and demand for its products in China. The virus has since become a global pandemic, with all Apple Stores outside of China and Korea remaining closed.

Apple's letter to shareholders at the time:
Our quarterly guidance issued on January 28, 2020 reflected the best information available at the time as well as our best estimates about the pace of return to work following the end of the extended Chinese New Year holiday on February 10. Work is starting to resume around the country, but we are experiencing a slower return to normal conditions than we had anticipated. As a result, we do not expect to meet the revenue guidance we provided for the March quarter…
Apple had forecasted revenue between $63 billion and $67 billion for the quarter, which ran December 29 through March 28. On average, analysts now expect that figure to be approximately $54.5 billion, down six percent from $58 billion in the year-ago quarter.

The second quarter encompassed the launch of new iPad Pro and MacBook Air models, which became available to order on March 18.

Apple CEO Tim Cook and Apple CFO Luca Maestri will review the financial results on a conference call at 2:00 p.m. Pacific Time, with a live stream on Apple's website. MacRumors will be providing detailed coverage of the remarks.
This article, "Apple's Earnings Report Today to Reveal COVID-19's Impact on iPhone Sales" first appeared on MacRumors.com

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