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Friday, 1 May 2020

iPad App Downloads and Spending Reached Record Levels in Q1 2020

Downloads of iPad apps surged in the first quarter of this year, driven by an increase in use and adoption of the device amid widespread stay-at-home orders.

First-time downloads of iPad-specific apps surpassed 1.1 billion worldwide in Q1 2020, according to data compiled by Sensor Tower. It marks the first year-on-year growth since the fourth quarter of 2013 and a 40 percent increase from Q1 2019.

Based on the data, the vast majority of app installs in the first quarter were in the Games and Entertainment category, followed by education apps, which reached a record 105 million worldwide.

The previous best quarter for Education apps was Q1 2013 when they reached 91 million, indicating the impact of at-home schooling during the health crisis.

In addition, quarterly global consumer spending in ‌iPad‌ apps reportedly saw the largest year-on-year increase since Q4 2014 at 16 percent and crossed the $2 billion threshold for the first quarter ever. About 76 percent of that money, approximately $1.6 billion, was spent on games.

As for iPhone, app installs grew 24 percent year on year last quarter, compared to 40 percent growth on ‌iPad‌, partly owing to the ‌iPad‌'s increased suitability as a laptop stand-in at home, particularly for younger students, notes Sensor Tower.

Tag: Sensor Tower

This article, "iPad App Downloads and Spending Reached Record Levels in Q1 2020" first appeared on MacRumors.com

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Worldwide Smartphone Shipments See Biggest YoY Decline Ever in Q1 2020 [Report]

Worldwide smartphone shipments decreased 11.7% year over year in Q1 2020, the biggest drop ever, according to a new report from IDC. In total, it's estimated that 275.8 million smartphones were shipped during the quarter.

The drop comes as no surprise as 1Q20 marked the beginning of the COVID-19 pandemic and the peak of the lockdowns in China, which extended to the rest of the world by the end of the quarter. The largest regional decline in 1Q20 was in China, which saw shipments drop 20.3% year over year. Since China constitutes almost a quarter of worldwide shipments, this had a huge impact on the overall market. The global dependency on China for its smartphone supply chain also caused major issues as the quarter progressed. Other regions that contributed to the drastic worldwide decline were the United States and Western Europe, which declined by 16.1% and 18.3% respectively.

"What started as primarily a supply-side problem initially limited to China has grown into a global economic crisis with the demand-side impact starting to show by the end of the quarter," said Nabila Popal, research director with IDC's Worldwide Mobile Device Trackers. "While the supply chain in China started to recover at end of the quarter, as IDC expected, major economies around the world went into complete lockdown causing consumer demand to flatline. Consumers get increasingly cautious about their spending in such uncertain times and it is hard to think smartphone purchases won't suffer as a result. This drop in demand, combined with the lockdowns and closures of retail shops across the globe, strongly impacted all consumer device markets, including mobile phones. As the uncertainties of the lockdowns and total economic impact linger, vendors are reconsidering their outlook for 2020."

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Thursday, 30 April 2020

GDC's Rescheduled Summer Live Show Goes 'Fully Digital'

The Game Developers Conference Summer is still taking place August 4th through 6th, but will now be entirely online, organizers announced in a statement Thursday. When GDC had to nix its live show at the last minute in March, organizers initially planned for a rescheduled in-person event this summer, no doubt hoping…

Apple Posts Three New Ads for Apple TV+ [Video]

Apple has posted three new ads for its Apple TV+ video subscription service.

The ads are entitled, "Originals", "Icons", and "Unbelievable Journeys".

Originals:
The Morning Show. The Banker. Truth Be Told. See. Defending Jacob. All in one place. All on Apple TV+.

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LinkedIn Now Has an AI to Help With Your Interview Game

As a record number of Americans grapple with unemployment in the wake of the novel coronavirus pandemic, LinkedIn’s rolled out some AI-powered tools to help job seekers prepare for the nightmare fuel that is the interviewing process.