New 12-inch MacBook With Apple Silicon to Launch This Year [Report]

Apple is planning to launch a new 12-inch MacBook with a custom A14X processor this year, according to a report from the China Times. The notebook is said to weigh less than 1kg and offer 15-20 hours of battery life.

Apple's supply chain industry pointed out that by the end of this year, Apple is expected to launch a Macbook equipped with a 12-inch Retina Display, using a self-developed and designed A14X processor, which is codenamed Tonga and supports a USB Type-C interface. Less than 1 kg, because of the low power consumption advantage of the Arm architecture processor, the battery life of the new Macbook can reach 15 to 20 hours. The A14X processor will also be used in the new generation of iPad Pro tablets.

The site also reports that Apple's iMac desktop will be updated with a custom designed Apple GPU next year. Codenamed Lifuka, the new GPU will offer better performance per watt and higher performance. It's said to feature tile-based deferred rendering technology that will allow developers to write more powerful applications and games.





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Apple Watch Podcasts App Found to Falsely Inflate Listener Numbers

The Apple Watch will no longer be counted in podcast listener numbers for Interactive Advertising Bureau (IAB) Tech Lab partners because it has been found to falsely inflate listener numbers.



Currently, when a podcast is automatically downloaded by an ‌Apple Watch‌ user, it is counted as two listeners; one from the ‌Apple Watch‌, and one from its paired iPhone. Since the ‌Apple Watch‌ and ‌iPhone‌ download the same podcast episode by default, and they both report different device user agents, the podcast appears to be downloaded by two different people. This means that the ‌Apple Watch‌ falsely inflates podcast listener numbers.

Although the ‌Apple Watch‌ makes up only a small proportion of podcast listeners, the IAB explains that "‌Apple Watch‌ devices enact an inherent behavior that triggers non-user initiated podcast downloads and results in significantly inflated download counts from this source." The issue is only present on Apple's own Podcasts app for the ‌Apple Watch‌.

The IAB Tech Lab's participating members have agreed that by October 1, 2020, all traffic from the ‌Apple Watch‌ will no longer be counted toward any totals reported for the podcasting industry. While filtering out ‌Apple Watch‌ devices will result in reduced audience statistics for some podcasters, the new metrics will be more representative of actual human listeners.

The IAB says that it has "made efforts to work with Apple to support a means of differentiating automatic downloads from valid downloads coming from ‌Apple Watch‌ devices," and if Apple takes "corrective actions" it will revise or retract the guidance.

Related Roundups: Apple Watch, watchOS 6, watchOS 7

Tags: Apple Watch apps, Podcasts

Buyer's Guide: Apple Watch (Don't Buy)

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Apple Confirms New App Store Policies on Bug Fix Updates and Challenging Guidelines Are Live

Back in June at WWDC, Apple announced several changes to its handling of App Store review, noting that it would in most cases no longer hold up bug fix updates over violations of ‌App Store‌ guidelines, and that it would allow developers to challenge existing guidelines.


In a note to developers today, Apple confirmed that those two changes have been implemented, encouraging developers to suggest changes to guidelines and Apple's development platforms.

For apps that are already on the ‌App Store‌, bug fixes will no longer be delayed over guideline violations except for those related to legal issues. You'll instead be able to address guideline violations in your next submission. And now, in addition to appealing decisions about whether an app violates guidelines, you can suggest changes to the guidelines. We also encourage you to submit your ‌App Store‌ and Apple development platform suggestions so we can continue to improve experiences for the developer community.

Apple has been involved in a number of notable ‌App Store‌ controversies in recent months, from the Hey email app rejection to the battle with Epic Games, while regulators have also been taking a look at Apple's policies regarding ‌App Store‌ commissions and exclusive control over app distribution.

Tag: App Store

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Apple Shares Rise as Trading Begins Following Four-for-One Stock Split

Apple's four-for-one stock split takes effect today, with the company's share price dropping from roughly $500 to around $125 as of the start of trading this morning.


The strong rise in Apple's stock price over the past five months has continued today, with shares trading nearly 3% higher in the first few minutes of trading. Apple shares have pared their gains since then, but are still up around 2% today.

Apple's overall market value of over $2 trillion is unaffected, as investors received three additional shares for every share of Apple stock they previously owned.

Tag: AAPL

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Netflix's Limited Free Access Works on Mac and iPad, but Not iPhone

Netflix is offering limited free access to a variety of original programming, reports OnlyTech. iOS appears to be inexplicably excluded from the limited free access, which is available on Android and in-browser.



The limited free access includes admission to "Stranger Things," "Murder Mystery," "Élite," "Boss Baby: Back in Business," "Bird Box," "When They See Us," "Love Is Blind," "The Two Popes," "Our Planet," and "Grace and Frankie."

The feature allows users to watch a movie or the first episode of a series for free, after which they will be prompted to subscribe for continued access. One 30-second skippable ad for Netflix is played before every title. The feature is available worldwide, no account or sign-up is needed, and the available content will reportedly change on a regular basis.

A Netflix help page spotted by Gadgets360 reveals that only browsers on computers, tablets, and Android devices are supported. iOS devices are unable to use the limited free access.



The help page does not explain why iOS blocked from access. Given that the free access is available on macOS and iPadOS in-browser, it is unclear why Netflix has excluded iOS.

Amid an increasingly competitive video streaming market, free access to selected Netflix programming hopes to attract more subscribers to the platform. Last week it was reported that Apple is planning to extend the free trial of Apple TV+ in an effort to lure in more subscribers.

Tag: Netflix

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