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Thursday 3 September 2020

Apple Shares Humorous Privacy-Focused iPhone Ad Where People Overshare Personal Info With Strangers

Apple today shared a humorous new privacy-focused iPhone ad in which people awkwardly overshare their personal information with strangers, such as their credit card number, login details, and web browsing history.

On a bus, for example, a man loudly proclaims that he has browsed eight websites for divorce attorneys that day. And during dinner at a restaurant, a woman tells the other two people at the table that she purchased prenatal vitamins and four pregnancy tests on March 15 at 9:16 a.m., which is clearly something that would be in her iPhone search history.

"Some things shouldn't be shared," says Apple. "That's why iPhone is designed to help give you control over your information and protect your privacy."

Apple has repeatedly said that it believes privacy is a "fundamental human right," and one of the company's "core values." At the CES electronics show in Las Vegas last year, Apple promoted its commitment to privacy with a billboard near the convention center that read "what happens on your ‌iPhone‌, stays on your ‌iPhone‌."

Apple has a privacy page on its website with measures that it takes to protect users, such as end-to-end encryption of iMessages.

Tags: Apple ads, privacy

This article, "Apple Shares Humorous Privacy-Focused iPhone Ad Where People Overshare Personal Info With Strangers" first appeared on MacRumors.com

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Updates From The Matrix 4, Lucifer, and More

Ed Solomon’s next project is a peculiar stop-motion revival. Bruce Campbell wants you to know the next Evil Dead is going big. Oscar Isaac discusses Dune’s relevance in our modern society. Plus, Mike Flanagan wants his hands on The Dark Tower and Danny Trejo is fighting demons. To me, my spoilers!

Nintendo's First Portable Console Gets a 2020 Refresh

To celebrate 35 years of Super Mario Bros, Nintendo’s announced today that it’s launching a special collectible Super Mario-themed Game & Watch. Woo-hoo.

Apple to Build Two of the World's Largest Wind Turbines in Net-Zero Climate Impact Pledge

Apple has today announced that it will construct two of the world's largest onshore wind turbines near Esbjerg in Denmark, in an expansion of its investment in renewable energy.

Via a press release, Apple explained that the new 200-meter-tall turbines will produce 62 gigawatt hours of energy every year, enough to power almost 20,000 homes. The area will also function as a test site for more powerful offshore wind turbines that may be constructed in the future.

The power produced at Esbjerg will support the Apple data center in Viborg, with all surplus energy going to the Danish grid. The Viborg data center helps to power the App Store, Apple Music, iMessage, Siri, and other services in Europe. Apple has already constructed one of Scandinavia's largest solar arrays to power the data center.

"Combatting climate change demands urgent action and global partnership — and the Viborg data center is powerful proof that we can rise to this generational challenge," said Apple's vice president of Environment, Policy and Social Initiatives, Lisa Jackson. "Investments in clean energy deliver breakthrough innovations that bring clean energy and good jobs to businesses and local communities. This is an area where we have to lead — for the sake of our planet and future generations."

Last month, Apple announced its intention to become completely carbon neutral by 2030. The new investment in onshore wind turbines is expected to help the company achieve its net-zero climate impact goal within the next decade, and will aid Apple's effort to transition all of its Europe-based suppliers to renewable power.

European Apple suppliers Henkel and tesa SE, DSM Engineering Materials, STMicroelectronics, and Solvay are reportedly working towards clean energy solutions for their Apple fulfillment. German Apple supplier Varta has this week committed to running all Apple production with 100 percent renewable energy.

Tags: Environmental Responsibility, Europe, Denmark, Apple environment, environment

This article, "Apple to Build Two of the World's Largest Wind Turbines in Net-Zero Climate Impact Pledge" first appeared on MacRumors.com

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It's Only $15 to Snag Anker's Dual Port Car Charger With Alexa

Anker Roav Viva Car Charger | $15 | Amazon | USe code viva0901