Apple has dropped to fourth in smartphone market share following the delayed launch of the iPhone 12, reports IDC.In total, 353.6 million smartphones were shipped during 3Q20. Though the market declined, the results were stronger than the previously forecasted 9% year-over-year decline. This is largely attributed to the re-opening of economies around the globe as COVID-19 restrictions were gradually relaxed. India, Brazil, Indonesia, and Russia saw strong growth and volumes during the quarter.
"Although there was an element of pent-up demand that fueled market growth, it was mainly the array of heavy promotions and discounts that accelerated growth in these markets," said Nabila Popal, research director with IDC's Worldwide Mobile Device Trackers. "In India, distance learning has actually boosted the demand for low-end smartphones as they are a more affordable option compared to tablets. The increased low-end demand only further increases competition and adds pressure to the vendors' bottom line."
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