appmarsh: Apple Pay Overtakes Starbucks as Most Used Mobile Payment Platform in the U.S. [Chart]

Wednesday, 23 October 2019

Apple Pay Overtakes Starbucks as Most Used Mobile Payment Platform in the U.S. [Chart]

Apple Pay has overtaken Starbucks as the most used mobile payment platform in the United States, reports eMarketer.

Since our last mobile payments forecast in May 2018, Apple Pay use has grown even faster than expected. In 2019, Apple Pay will have 30.3 million users in the US, representing 47.3% of proximity mobile payment users. Following closely behind, the Starbucks app will have 25.2 million users this year, representing 39.4% of proximity mobile payment users.

“Apple Pay has benefited from the spread of new point-of-sale (POS) systems that work with the NFC signals Apple Pay runs on,” said eMarketer principal analyst Yory Wurmser. “The same trend should also help Google Pay and Samsung Pay, but they will continue to split the Android market.”