App Store Spending Reached $277 Million on Christmas Day [Chart]

Global app spending on Christmas Day reached a total of $277 million this year, an increase of 11.3%, according to Sensor Tower.

Spurred by new device sales, first-time mobile users, and consumers flush with gift card credit, worldwide spending across the App Store and Google Play on Christmas topped $277 million according to Sensor Tower Store Intelligence estimates. This represented combined year-over-year growth of 11.3 percent for the stores, which brought in a total of $249 million in user spending on the same day in 2018.

Christmas Day revenue is estimated at about 5% of overall app revenue generated in the month of December which reached around $5.1 billion. That's an 8% increase over last year's spending of approximately $4.7 billion.





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