The iPhone 11 accounted for 39% of U.S. iPhone sales in fourth quarter of 2019, according to a new CIRP report. Combined with the iPhone 11 Pro and iPhone 11 Pro Max, Apple's latest generation smartphones accounted for 69% of iPhones sales in the quarter.“The latest iPhone models represent over two-thirds of sales in the quarter,” said Josh Lowitz, CIRP Partner and Co-Founder. “And, iPhone 11 accounted for over half of that share, with 39% of total sales. It’s now the leading model in the product line. At the same time, iPhone 11 Pro and Pro Max each grabbed meaningful share, both at 15%. The iPhone XR, released in 2018, ushered in a new size profile, and remains popular at its reduced price. A year ago, iPhone XR dominated the quarter like iPhone 11 this year. The then-new iPhone XS and XS Max had a somewhat smaller combined share compared to the iPhone 11 Pro and 11 Pro Max in the most recent quarter.”
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