The iPhone dominated new smartphone activations in the U.S. for the week between Christmas Day and New Year's Day, reports Flurry Analytics.Apple's captured market share was 2% higher during the last week of 2019 than its pre-Christmas levels; whereas, Samsung's was 3% lower.
Apple’s iPhone 11—this year’s lowest end model of the 11, 11 Pro, and 11 Pro Max trifecta—continues to dominate the smartphone landscape, representing 15.4% of all new Apple devices activated and 6.16% of all smartphones activated between Christmas and New Year’s Eve. Apple’s 2018 iPhone XR, which was the dominant device leading up to Christmas Day in 2019, comes in at a close second with 13.2% of all Apple devices and 5.27% of all smartphones. In fact, Apple’s older generation devices continue getting traction, likely appealing to more price sensitive customers. iPhones 6, 7 and 8 all cracked the Top 10 list.
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