Tim Cook Addresses Covid-19 Concerns at Company-wide Virtual Meeting

Apple CEO Tim Cook addressed employee concerns about Covid-19 at a company-wide virtual meeting today, reports Bloomberg.

Cook described the outbreak as an "uncertain and stressful moment" but said he believes Apple will emerge strongly from the shutdown as it did following the 2008 recession and its near bankruptcy in the late 90s. Cook also noted that while Apple "isn’t immune to worldwide economic trends" it entered the pandemic with a robust balance sheet. He stressed the company will keep investing in research and development and future products in a "really significant way".

"If we stay focused on doing what we do best, if we keep investing, if we manage the business wisely and make decisions collaboratively, if we take care of our teams, if our teams take care of their work, I don’t see any reason to be anything but optimistic," Cook told staff.





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