Apple Doubles Down on 'Hey' App Rejection, No Rule Changes Imminent

Apple SVP Phil Schiller has doubled down on the company's rejection of the 'Hey' email app and says no App Store rule changes are imminent. This despite increasing pressure from developers and regulators who say the company is acting like a monopolist and bully.

“Sitting here today, there’s not any changes to the rules that we are considering,” Schiller said during a call with TechCrunch. “There are many things that they could do to make the app work within the rules that we have. We would love for them to do that.”

The 'Hey' email app from Basecamp requires a subscription to use. In order to circumvent giving Apple a 30% cut of its revenues, Basecamp sold subscriptions outside of the app taking care not to link them or mention them in the app. Even so, Apple says the company must offer its subscription as in-app purchase or face removal from the App Store.





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