Friday 11 September 2020

Instagram CEO Speaks Out Against iOS 14 Ad Tracking Change



Instagram CEO Adam Mosseri is speaking out against an ad tracking change Apple has planned for iOS 14.

Apple had planned to force developers to request permission for in-app ad tracking with the launch of iOS 14. Last month, Facebook warned publishers that this could result in a revenue reduction of over 50%. More recently, it criticized the move in a formal filing with the European Commission, questioning whether Apple would would adhere to the requirement itself.

Following concern from developers, advertisers, and publishers, Apple has delayed the rollout of the feature until next year; perhaps giving the ad industry some time to recover from the pandemic.





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